On-Air Promo Campaign | Art Director
SVP Design: Erik Friedman, VP Design: Christina Black, Creative Director: Bill Dempsey, Design: Mark Auleta, Lead Animation: Mark Auleta
How do you promote a show where you can’t say the name of the show, the creator or mention any specific details. That was the challenge in promoting Sacha Baron Cohen’s return to tv - Who Is America?
Ultimately, we decided to represent the revealing America quite literally - through a peeling map and flashing stock images of Americana.
We kept the internal graphics bold, clean and in-your-face to compliment Sacha’s brash style and to let the personas speak for themselves.
We explored various ways to show America and Sacha’s characters without spoiling anything.