We wanted to unify all of Showtime's properties by creating a consistent and elegant tune-in system for all of the promos and campaigns. Using the bug as an anchor and activation device, we developed a type and animation system that could be overlayed onto any background and work with any show logo including original series, movies and sports.
Design & Direction: Jonathan Raubert
We wanted to create spaces on the network to highlight the shows but stay within our new minimalistic branding look and vertical motion we had established. I created a device that can be used for any show just by switching out the clips and audio. Although they use the same template, each spacer feels unique to the property.
Animator: Mark Auleta
Direction: Christina Black and Jonathan Raubert
For the menus we wanted something simple yet nuanced. We tried a few directions and ultimately ended up with something a little simpler than what I had created.
Role: Design & Animation
Design and DirectionL Jonathan Raubert
Additional aniamtion: Mark Auleta
Direction 1: Collage
Direction 2: Lines