Overview
On-Air Promo Packaging | Art Direction
SVP Design: Erik Friedman, VP Design: Christina Black, Animation: Dorca Museb, Sound: Bill Lacey
Comedy should look funny too.
The Showtime's Comedy Specials, I noticed that the old packaging was out dated and needed a fun face lift. I wanted to showcase the talent in a way that took them out of the smokey club and onto the modern stage. I kept the palette limited, but bright - almost neon.
The animation needed to be equally as bold and have a sense of playfulness. The intention was to elevate the content and call out specific jokes in order to highlight the hilarious nature of the specials.
The result is a clean, yet effective way to promote a wide range of comic talent.
Keven Smith: Launch
Writer/ Producer: John Manigrasso
Henry Rollins: Tease
Writer/ Producer: Ben Xavier
Henry Rollins: Launch
Writer/ Producer: Ben Xavier
Romesh Ranganathan: Launch
Writer/ Producer: Alex Heyward
Development
