The challenge of this spot was to make sure that the cast looked glamorous, while staying true to the characters in the show. My initial concept was to shoot the spot like a glossy music video, complete with a pop or rap song about money as the soundtrack (because of the money themes in the show). I wanted to have the camera start close with slick shots of the cast coming out of a car, much like club goers exiting a limo. Then the camera would pull out to reveal a stereotypical "Shameless" situation.
Writer: Melody Reinger
Art Direction: Christina Black & Maggie Tsao
Director of Photography: Norry Niven for Three One O
Animation: Marcus Weaver
Music: Lady Gaga