Event Campaign | Art Direction & Animation
Creative Direction: Andrea Pemberton
The Rubin Museum of Art has asked me to help them promote several lecture series based around their current and future exhibits.
The first was The Wisdom Matrix. Keeping an emphasis on their three pillars - heart, gut, mind - I wanted to create a fluid and active matrix that felt connected, but not tied to their chosen imagery. After a few tests, I settled on a 2D representation in a 3D space with dynamic interactions. Though the piece was initially meant to be viewed as a whole, each section tells its own story, so we output them individually as well for social.
The second was The OM LAB. This project utilized the OM LAB logo to create a living pattern that could be used as a background and transitional element. The intro and outros were featured inside the museum as well as online to promote the exhibit.