On-Air Promo Campaign | Art Director
SVP Design: Erik Friedman, VP Design: Christina Black, Creative Director: Jason Mammen, Design: Maggie Tsao, Photography: Mario de Toledo Sader, Animation: Lu Liu
Everyones favorite fixer is back for more. This time, he’s building an empire and bringing the whole family along for the ride.
With Season 7, its more of the same Ray that you’ve come to know and love. With that in mind, we wanted to keep the same vibes that we established throughout the past six seasons. The tone is modern noir in New York City. While last year all of our photography made the city look imposing, this year we angled the photography from above so that Ray would feel more in charge and less overwhelmed.
I worked with our amazing photographer, Mario de Toledo Sader to capture moments around Brooklyn and Manhattan from above. We spent three days traveling the bridges, rooftops and elevated floors around NYC.
Writer Producer: Alex Heyward
Writer Producer: Andrew Rizzi
By season 7, everyone already knows what Ray is all about. This gave us an opportunity to explore a more tonal approach using darkness and light to tell the story.