Online Campaign | Art Director & Animator
In 2011, Ray-Ban commissioned me to make a 30 second to one minute beauty spot to showcase their tagline - "Never Hide". I wanted to use pattern as camouflage to slowly reveal the tagline and logo. The result is a fun, energetic spin on optics and pattern.
The initial rounds of boards focus on an 80's/90's direction, heavily influenced by video game culture and patterns.
They also asked for a companion piece for the "Never-Hide Campaign" to be used as an intro for their online music series. I wanted to keep the design simple, but fun with a nod to cassette tapes and the Ray-Ban logo.
Sound Design: PT Walkley