On-Air Main Title & Promo Campaign | Art Direction
VP Creative: Romy Mann, Creative Director: Rodger Belknap, Sound: Earshock
The packaging for MTV's The Challenge Rivals III was so fun that it actually inspired me to take a trip to Mexico! I worked with Rodger Belknap to create an energetic, Mexican-inspired package for MTV's new iteration of The Challenge. Since the theme was "rivals" I wanted to create a theme of duality that ran through the packaging. The result is a punchy black and white animation with bright colors thrown in as it builds.
We presented three directions. The first was pattern based and relied heavily on Mexican and Mayan iconography. The second was a collage sea punk style using animals and environmental pieces from the Yucatan area. The third concept was footage and type based. Ultimately, MTV went with the first direction.