On-Air Promo Campaign | Art Direction
SVP Creative: Erik Friedman, VP Design: Christina Black, Creative Director: Paula Mermelstein, Design: Ana Sanchez, Brandon Kennedy, Animation: Mark Auleta, Additional Animation: Brent Chesanek, Carlos Foxworthy
To create packaging for the new docu-series from Alex Gibney, we looked at various ways to show government oversight without infringing on "Homeland" territory. We also didn't want it to feel dated or cheesy, so we took a super graphic, collage approach.
Unfortunately, our resources in terms of footage was limited, so we took to recreating documents, scanning them and warping them old-school style. We even dipped in to our nations's National Archives and official presidential libraries. The result is a fast moving and bold approach to investigations and out justice system.