Idents for a morning block of music programming on MTV. The spots highlight the various kinds of music played during the block. They also showcase common morning activities - waking up with bedhead and the menial tasks one goes through during their morning routine. The clips have a voyeuristic and almost dreamlike feel to appeal to those waking up and tuning in.
Conceptualized and designed along with David McElwaine.
Casted and directed shoot.
Director of photography: Sean Mcging
Design director: David McElwaine