On-Air Campaign | Art Director & Animator
Client: Logo & Absolut Vodka, Creative Director: Rodger Belknap, Design Director: Elizabeth Shim, Director: Courtney Powell, Sound: Explosion Robinson
Absolut Vodka partnered with the Logo Network to celebrate 30 years of going out and coming out in their new campaign. Each 15 second spot showcased a RuPaul's Drag Race queen and decade from the 80's through the future. Each spot also shows a step of the "getting ready process" from painting your nails, picking your outfit, doing your makeup and mapping where you're going. The minute long commercial shows the girls communicating through the decades as they get ready with their respective drinks. The backgrounds reflect the decade as well as the flavor of the cocktail.
We wanted the campaign to be fun, flirty and most of all, outrageous!