On-Air Promo Campaign | Director Of Motion
SVP Design: Thomas Berger, VP Design: Romy Mann, Creative Director: Lance Russoff, Design: Sasha Safir-Temple, Initial Animations: Kate Lee, Design & Animation: Alma Mater, Compositing: Yonju Kim
We initially started with an old-school inspired direction, but ended up with a modern take on the 90’s with the thanks of powerhouse studio, Alma Mater.
Through initial concept meetings, animation tests, and teaser animations, I helped inform the overall motion and approach.
Our initial explorations took us in a more "Fresh Prince", early Nickelodeon direction.