Live Event Campaign | Director Of Motion
SVP Creative: Thomas Berger, VP Creative: Justin Russel, Creative Direction: Catherine Chesters, Scott Massey, Lead Animator: Mike Erla, Additional Animation: Brendan Roche, Joe Perno, Logo animation: Mainframe UK, Art Direction OOH: Sarah Cohen, Digital and OOH Designe: August Foreman, Jaewoo Ahn, Editor: Andre Sosnowski, Writers: Justin Friedus, Hannah Vanderpool, VO: Hannah Vanderpool, Sound Design: Dave Huston, Senior Producers: Lisa Nussbaum, Joyeux Noel, Production Manager, Francesca Batista
I could not be prouder of the amazing work that came out of so many long nights and weekends with this amazing team.
The campaign for this year's MTV Video Music Awards began as an idea that "Everyone is a Moonman" and evolved from there. We took it back to the original "moon landing promo" that started it all and brought it into 2017 with photography from David LaChapelle, direction from Floria Sigismondi and amazing creative form our in-house team.
As Director or Motion for MTV, I oversaw the entire on-air and social components of the campaign that included everything from Instagram posts, snapchats, Times Square billboards, an entire channel takeover and of course many, many promos.