We partnered with NTI to create a campaign to build global awareness around the danger of nuclear proliferation. We want to convince the world that nuclear weapons can be eliminated through the power of the people. We don’t have to live under the constant threat of select world leaders - the power can be ours if we want it.
Our approach to the content was to appeal to gaming and youth culture as those are the ones most steeped in nuclear conversations on the internet. If we can change the conversations there, we can shift the narrative overall.
Nuclear Threat Initiative
Client
Taskforce for Nuclear Threat Initiative
Role
Creative Director
Art Director
Diego Rodriguez
Gif Makers
Mario De Toledo Sader, Pablo Medina, Jef Caine, Diego Rodriguez
Year
2021-2023
