MTV VMAs

I could not be prouder of the amazing work that came out of so many long nights and weekends with this amazing team.

The campaign for this year's MTV Video Music Awards began as an idea that "Everyone is a Moonman" and evolved from there. We took it back to the original "moon landing promo" that started it all and brought it into 2017 with photography from David LaChapelle, direction from Floria Sigismondi and amazing creative form our in-house team.

As Director or Motion for MTV, I oversaw the entire on-air and social components of the campaign that included everything from Instagram posts, snapchats, Times Square billboards, an entire channel takeover and of course many, many promos.

Client
Taskforce & Planned Parenthood

Role
Director of Motion

Creative Direction
Catherine Chesters & Scott Massey

Design
Sarah Cohen, August Foreman & Jaewoo Ahn

Animation
Mike Erla, Additional Animation: Brendan Roche, Joe Perno

Year
2021-present

Performer Spot

Nominee Spot

Video Vanguard: P!nk

Artist Takeover

Penn Station OOH