Anthem Award Winner - Silver Medal for Diversity, Equity & Inclusion: Local Awareness Campaign

We partnered up with LA County to expand our LAvsHate campaign to further promote unity and to help report incidents of hate to 211. We wanted the campaign to feel youth-forward, approachable, and fun for the summer. My idea was to approach with a Gen-z sticker design that could be applied to various collateral including bucket hats, beach balls, and IRL stickers.

The campaign launched at an MLS Galaxy game with a community event for people of all ages. Beyond the out-of-home campaign in summer 2023, we also created public art, digital art, and wearables!

Keep an eye out for community murals and block parties around Los Angeles promoting messages of love and unity.

Learn more:
LAvsHate.org